Some examples of lettermark logos include: IBM, CNN, P&G, HBO, and LG logo.
Lettermarks are also text-only but they are shorter.
THRIFT STORE LOGO WORDMARK FULL
Lettermark logos are made up of the initials of the brand name or business, while wordmarks contain the full name. Wordmark logos are often confused with lettermark logos. It has the benefit of containing the brand name of the company as opposed to a textless brandmark, such as, for example, the Apple logo. The wordmark is one of several different types of logo, and is among the most common. In most cases, wordmarks cannot be copyrighted, as they do not reach the threshold of originality. In the United States, the legal term "word mark" refers not to the graphical representation but to only the text. In the United States and European Union, a wordmark may be registered, making it a protected intellectual property. Get dozens of professional, custom merchant logo options from our community of freelance designers, and experience next-level creative direction. Page likes to upcycle thrift-store clothing in her spare time. The representation of the word becomes a visual symbol of the organization or product. Before-and-after photos show how 5 women transformed thrifted clothes into brand-new outfits. The organization name is incorporated as a simple graphic treatment to create a clear, visually memorable identity. Examples can be found in the graphic identities of the Government of Canada, FedEx, and Microsoft. A wordmark, word mark, or logotype, is usually a distinct text-only typographic treatment of the name of a company, institution, or product name used for purposes of identification and branding.
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